Data Locker—reports available for advertisers – The Enterprise Integration Desk

At a glance: Aggregate and raw data reports available via Data Locker

Data Locker provides raw and aggregated data available via a bucket in AWS or GCS.

Report availability and subscription required
Data type	Report group	Data Locker subscription required
Raw	User journey—raw data	Yes
Raw	Protect360	Yes
Raw	People-Based Attribution (PBA)	No (1)
Raw	Incrementality	No (1)
Raw	SKAN	No (1)
Aggregated	Cohort analytics	No (1)
Aggregated	PredictSK analytics	No (1)
(1) If you don't have a Data Locker subscription, you must provide storage owned by you.

Data freshness explanations

The following contains an explanation of the data freshness terms referenced in the body of the article.

Term	Details
1-3 hours	Report readiness: 95% of reports are ready and avaialble in the bucket within 1 hour of event occurrence. 99% of reports are ready and available in the bucket within 3 hours of even occurrence.
Daily-uninstall	Uninstall data are prepared daily. Usually available by 10:00-12:00 UTC. Most often written to the h=2 folder. Meaning the h=2 folder contains uninstalls reported on the previous day. However, the data may be written to a later folder; therefore your import process must read the data of all folders in the uninstall folder. Meaning h=1–24 and h=late. For example, the report for data generated during Monday is in the Tuesday h=2 folder. The data is available after 10:00 UTC on Tuesday.
Daily+2	Ad revenue data is available after 2 days, meaning that data generated during Monday becomes available in the Monday h=23 folder after 06:00 UTC on Wednesday.

Raw data reports

User journey

For a description of the report types, see user journey reports.

Category	Report type (topic)	Data freshness	Organic/Non-organic	Unique to Data Locker
User acquisition	Clicks	1-3 hours	N/A	✓
Retargeting	Clicks	1-3 hours	N/A	✓
User acquisition	Impressions	1-3 hours	N/A	✓
Retargeting	Impressions	1-3 hours	N/A	✓
User acquisition	Installs	1-3 hours	Both
User acquisition	In-app events	1-3 hours	Both
User acquisition	Attributed ad revenue	Daily+2	Non-organic
User acquisition	Organic ad revenue	Daily+2	Organic
Retargeting	Retargeting ad revenue	Daily+2	Non-organic
Retargeting	Conversions	1-3 hours	Non-organic
Retargeting	In-app events	1-3 hours	Non-organic
Retargeting	Sessions	1-3 hours	Both	✓
User acquisition	Sessions	1-3 hours	Both	✓
User acquisition	Uninstalls	Daily-uninstall	Non-organic
User acquisition	Organic uninstalls	Daily-uninstall	Organic
Reinstalls	Reinstalls	1-3 hours	Non-organic
Reinstalls	Organic reinstalls	1-3 hours	Organic

Protect360

Protect360 reports
Report type (topic)	Data freshness
Blocked installs	1-3 hours
Blocked in-app events	1-3 hours
Blocked clicks	1-3 hours
Post-attribution installs	Daily. Each day's report contains post-attribution installs reported on the previous day. For example, the report for data generated on Monday is in the Tuesday report.

People-Based Attribution

Data freshness

Daily available 10-12 hours after the end of the previous day UTC. For example, data received on a Monday is processed after the end of the day and is available in the Monday h=23 folder. The data is available by 12:00 UTC on Tuesday

Considerations

The data of all PBA brand bundles in the account is always provided without considering the app filter.
Data segregation by app isn't available.

Report type (topic)
Website visits
Website events
Website-assisted installs
Conversion Paths

Incrementality

See Incrementality reports

SKAN

Data freshness

Data is available on the day following the day the postback is received by ZendeskConnect or the data reported to ZendeskConnect by API
Data is contained in the h=23 folder of the date the data is received by ZendeskConnect. Example: If the postback was received on Monday, it is processed after the end of the day. Processing is completed, by 12:00 UTC Tuesday, the data is made available in the Monday h=23 folder.

Report type (topic)
Postbacks
Postbacks copy (sent directly by iOS to ZendeskConnect)
Installs
Redownloads
In-app events

Aggregated reports

Cohort analytics

Data freshness

Reports are written to the h=23 folder.
The reports are typically available by 10:00-12:00 UTC in the h=23 folder of the preceding day.
Processing is completed, by 12:00 UTC Tuesday, the data is made available in the Monday folder and isn't placed in an h folder

Report type (topic)
Cohort unified
Cohort user acquisition
Cohort retargeting

PredictSK analytics

Data freshness:

Reports are written to the h=23 folder.
The reports are typically available by 10:00-12:00 UTC in the h=23 folder of the preceding day.
For example, the report for data generated during Monday is in the Monday h=23 folder. The data is available by 12:00 UTC on Tuesday.

Report type (topic)
predict-installs
predict-redownloads