Campaign properties

At a glance: Learn about campaign properties and how they display in ZendeskConnect Cost ETL data.

About campaign properties

Campaign properties are a special group of dimensions that represent various settings of an advertising campaign, including campaign objective, bid type, and bid amount. These are settings you normally view and edit in your ad network dashboard, but ZendeskConnect pulls the campaign properties dimensions and makes the data available in Cost ETL, just as you view other dimensions.

With campaign properties data, you can:

• See all bid changes made by your UA team.
• Measure and analyze the effectiveness of a bid change and whether it had the intended effect.

ZendeskConnect campaign properties data is available for Facebook and Google. See what data ZendeskConnect pulls, and how it is normalized and mapped to each ad network, in the sections that follow.

Facebook

See what data ZendeskConnect pulls, and how it is standardized and mapped to Facebook, in the table that follows.

Dimension

Description

Campaign objective

Pulled from: campaign.objective

Cost model

Pulled from: adset.optimization_goal

ZendeskConnect normalized cost model mapping

Cost model	Normalized cost model
LINK_CLICKS POST_ENGAGEMENT REPLIES LANDING_PAGE_VIEWS	CPC
OFFSITE_ CONVERSIONS DERIVED_EVENTS LEAD_GENERATION	CPA
APP_INSTALLS	CPI
VALUE	ROI
REACH IMPRESSIONS SOCIAL_IMPRESSIONS	CPM
THRUPLAY VIDEO_VIEWS TWO_SECOND_CONTINUOUS_VIDEO_VIEWS	CPCV

Bid strategy

Pulled from: adset.bid_strategy

If there is no bid_strategy in the adset level, then: campaign.bid_strategy

ZendeskConnect normalized bid strategy

Bid stratggy	Normalized bid strategy
LOWEST_COST_ WITHOUT_CAP COST_CAP LOWEST_COST_ WITH_MIN_ROAS	Auto bid
TARGET_COST	Target bid
Anything else	Unknown

Bid amount

Bid amount in advertiser currency

Original bid amount

Pulled from: adset.bid_amount

Google

See what data ZendeskConnect pulls, and how it is standardized and mapped to Google, in the table that follows.

Dimension

Description

Campaign objective

Pulled from: campaign.advertising_channel_sub_type

Note: The following fields population depends on the channel_sub_type:

• AC: APP_CAMPAIGN or APP_CAMPAIGN_FOR_ENGAGEMENT
• Non-AC: Every other value for channel_sub_type

Cost model

• For AC, pulled from: campaign.app_campaign_setting.bidding_strategy_goal_type
• For non-AC, pulled from: campaign.bidding_strategy_type

ZendeskConnect normalized cost model mapping

Cost model		Normalized cost model
AC	OPTIMIZE_INSTALLS_TARGET_INSTALL_COST OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST	CPI
	OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST	CPA
	OPTIMIZE_RETURN_ON_ADVERTISING_SPEND	ROI
	UNKNOWN UNSPECIFIED	Other
Non-AC	REACH ENHANCED_CPC MANUAL_CPC PERCENT_CPC TARGET_SPEND	CPC
	MANUAL_CPM TARGET_CPM TARGET_IMPRESSION_SHARE	CPM
	MANUAL_CPV	CPCV
	MAXIMIZE_CONVERSIONS TARGET_CPA	CPA
	MAXIMIZE_CONVERSION_VALUE TARGET_ROAS	ROI
	COMMISSION PAGE_ONE_PROMOTED TARGET_OUTRANK_SHARE UNKNOWN UNSPECIFIED	Other

Bid strategy

• For AC, pulled from: campaign.app_campaign_setting.bidding_strategy_goal_type
• For non-AC, pulled from: campaign.bidding_strategy_type

ZendeskConnect normalized bid strategy

Bid strategy		Normalized bid strategy
AC	OPTIMIZE_INSTALLS_TARGET_INSTALL_COST OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST	Max bid
	OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST OPTIMIZE_RETURN_ON_ADVERTISING_SPEND	Target bid
	UNKNOWN UNSPECIFIED	Other
Non-AC	ENHANCED_CPC MANUAL_CPC MANUAL_CPM MANUAL_CPV	Manual bid
	MAXIMIZE_CONVERSIONS MAXIMIZE_CONVERSION_VALUE PAGE_ONE_PROMOTED TARGET_IMPRESSION_SHARE TARGET_OUTRANK_SHARE TARGET_SPEND	Auto bid
	PERCENT_CPC TARGET_CPA TARGET_CPM TARGET_ROAS	Target bid
	COMMISSION UNKNOWN UNSPECIFIED	Other
	Anything else	Unknown

Bid amount

Bid amount in advertiser currency

Original bid amount

Pulled from: campaign.target_cpa.target_cpa_micros