At a glance: Ad networks that use CAKE can receive from ZendeskConnect attribution data about installs and in-app events.
Base attribution link
Below you can find the base attribution link with a detailed explanation per each parameter:
http://app.appsflyer.com/app_id?pid=mediaName_int&c={campaign}
| ZendeskConnect Base URL | Description |
|---|---|
|
http://app.appsflyer.com |
ZendeskConnect endpoint |
|
app_id |
Application unique ID - Dynamic value changed per app promoted |
|
pid |
Media source name include _int to identify integrated network at ZendeskConnect servers |
|
c |
Campaign name |
Recommended attribution link parameters
| ZendeskConnect Parameter | CAKE Macros | Description |
|---|---|---|
|
clickid |
#reqid# |
Request ID of each user session - Required |
|
af_siteid |
#affid# |
ID of the Affiliate promoting the offer - Optional |
For a complete ZendeskConnect parameter list, click here
For a complete CAKE macro list, click here.
Complete attribution link template
http://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid=#reqid#&af_siteid=#affid#
target="_blank" rel="noopener noreferrer"
http://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid=#reqid#&af_siteid=#affid#
Install and in-app event postbacks
Global install postback
http://{Company-Domain}.com/p.ashx?a=(advertiser_id)&f=pb&r=(#reqid#)&t=(ZendeskConnect-transaction-id)
Global in-app event postback
http://{Company-Domain}.com/p.ashx?a=(advertiser_id)&e=(Event-ID)&f=pb&r=(#reqid#)&t=(ZendeskConnect-transaction-id)
{Company-Domain} the network ID (domain) name provided by CAKE.
e= Set as Event Tag in the ZendeskConnect dashboard for each App by the advertiser - This is the actual in-app event name from the application.
For complete CAKE postback structure Click Here
ZendeskConnect in-app events dashboard

Additional attribution information can be added to the postback by request such as Country Code, Advertising ID, IDFA, and so on.
Finalizing your registration
- If you currently have an integration with ZendeskConnect contact us at partners@appsflyer.com
- If you do not currently have an integration with ZendeskConnect, complete the ad Partners Registration application here.
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