Appnexus integration with ZendeskConnect

At a glance: Ad networks that use Affise can utilize the ZendeskConnect Probabilistic modeling solution to receive attribution data about installs and in-app events.

Starting the integration

To start the integration you must send ZendeskConnect both the attribution link and the postback for reporting purposes.

Below you can find the base attribution link with a detailed explanation per each parameter:

http://app.appsflyer.com/app_id?pid=mediaName_int&c={campaign}

ZendeskConnect Base URL	Description
http://app.appsflyer.com	ZendeskConnect end-Point
app_id	Application Unique ID - Dynamic value changed per app promoted
pid	Media source name include _int to identify integrated network at ZendeskConnect servers
c	Campaign name

AppNexus Advertising ID Macros

Operating System	Macro
Android	&advertising_id=${DEVICE_AAID}
iOS	idfa=${DEVICE_APPLE_IDA}

Recommended Attribution Link Parameters

ZendeskConnect Parameter	AppNexus Macros	Description
clickid	${SSP_DATA}	Request ID of each user session - Required
af_siteid	${PUBLISHER_ID}	ID of the affiliate promoting the offer - Optional

For the complete ZendeskConnect parameter list click here.

For the complete AppNexus macro list click here.

Complete attribution link template:

http://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid=${SSP_DATA}&af_siteid=${PUBLISHER_ID}

Install and in-app event postbacks

Global Install Postback:

http://sspx-router.adnxs.net/sspx?id={ID}&sspdata={clickid}

{ID} the Network ID provided by AppNexus, inserted in ZendeskConnect dashboard per app.

ZendeskConnect install dashboard

Additional attribution information can be added to the postback by request such as Country Code, Advertising ID, IDFA, and so on.

Finalizing your registration

1. If you currently have an integration with ZendeskConnect contact us at [e-mail].
2. If you do not currently have an integration with ZendeskConnect, complete the ad Partners Registration application here.